BUND GEGEN ALKOHOL UND DROGEN IM STRASSENVERKEHR
Fotograf Stefan Hohloch / CL KAMPAGNE / JUNG VON MATT / CORNELIUS HAFEMEISTER
Agentur : Jung von Matt / Neckar CD: Holger Oehrlich AD: Cornelius Hafemeister
Every bottle of alcohol represents a certain risk: If you drink too much and drive your car afterwards, you put your life in danger. We emphasize this thought with bottle labels, of which we change the text: At first sight, they seem like normal alcohol labels. But if you read carefully, you become witness of a tragic and shocking story involving too much alcohol. For this, we use well-known indications – like 10 years, 25% or 750 ml. And put them into a new context
Label: Vitali Jerschow from russia was drinking with his friends Wodka. Clear, fresh, pure was the nigh when he crashed his car into a tree. 750 ml with 40% abv. took his soundness of mind and his life.
Label: Born in the Lakelands of Ireland. Raised in Germany. Robert O’ Kelly, aged 25 years. Died from too much premium whiskey. He emptied a whole bottle 500 ml with 42% abv. Robert O’ Kelly got into his car, drove off, and crashed into a concrete pillar.
Label: The child no. 2 from a family of the black forest. Raised honest and pure. Fed with the best ingredients. Oskar Krautzer. Died in a car accident. The truck driver drank almost 500 ml of finest herbal liqueur and lost control of himself and of his car. Oskar Krautzer had no chance. He got hit at 50 km/h and was dead immediately.