simon puschmann is an award-winning commercial photographer and director who defies all categories. for 30 years, he has been creating his own brand of dramatic, unexpected imagery for a prestigious clientele like: † adidas | audi | bmw | bmw williams f1 | bmw sauber f1 racing | bmw oracle racing | citroen | corvette | deutsche bahn | doc martens | fc st pauli hamburg | ford | gatorade | general motors | deutsche telekom | hamburg film council | hyundai motors europe | kia motors europe and usa | lamborghini | lego | leica | lexus | loewe | lufthansa | mercedes benz | mercedes maybach | mini | mobil one | porsche | porsche design | toyota | vw | volvo and others simon says: there is no doubt. i found photography and it found me. itís as solid a marriage as the one i have with my wife, susanne. i bought my first medium format camera, a hasselblad, a 503cx, in photography school in 1987, then shot only 4x5ď for years and then turned digital with a contax 645. now i use a phase one xf and an alpa. i like surprising my clients, the audience, even myself. i resist being put into any photo category. clients know they can expect the unexpected and that i try harder. i invent, love, laugh, work, live, and breathe photography.