Simon Puschmann is an award-winning commercial photographer and director who defies all categories. For 30 years, he has been creating his own brand of dramatic, unexpected imagery for a prestigious clientele like: Adidas | Audi | BMW | BMW Williams F1 | BMW Sauber F1 Racing | BMW Oracle Racing | Citroen | Corvette | Deutsche Bahn | Doc Martens | FC St Pauli Hamburg | Ford | Gatorade | General Motors | Deutsche Telekom | Hamburg Film Council | Hyundai Motors Europe | Kia Motors Europe and USA | Lamborghini | Lego | Leica | Lexus | Loewe | Lufthansa | Mercedes Benz | Mercedes Maybach | MINI | Mobil One | Porsche | Porsche Design | Toyota | VW | Volvo and others Simon says: There is no doubt. I found photography and it found me. It’s as solid a marriage as the one I have with my wife, Susanne. I bought my first medium format camera, a Hasselblad, a 503CX, in photography school in 1987, then shot only 4x5“ for years and then turned digital with a Contax 645. Now I use a Phase One XF and an Alpa. I like surprising my clients, the audience, even myself. I resist being put into any photo category. Clients know they can expect the unexpected and that I try harder. I invent, love, laugh, work, live, and breathe photography.